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| Bridgestone/Firestone Europe S.A. (BFE) bildas |
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Bridgestone and Firestone in the US are consolidated under a unified organisation called Bridgestone/Firestone Inc. and the company set up Bridgestone/Firestone Europe S.A. (BFE) on July 18, 1990. BFE played a coordination and centralisation role until 1994, when it became the “European Headquarters”. |
| Office of BFE, Brussels - Belgium |
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| From then on, it assumed the responsibility for integrating European marketing and distribution activities and was involved in sales and purchasing activities. Consequently, it became a shareholder in most of the group companies in Europe. In mid-1998, the company moved to its new premises in Zaventem. BFE employed approximately 150 people, including locals and expatriates reflecting its multicultural and global outlook. In fact, there are 16 different nationalities represented in the BFE headquarters in Brussels. |
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 | BSEUs lager i Zeebrugge, Belgien
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| Banbrytande teknologi tar Bridgestone till Formel 1 banorna |
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Uni-T, Bridgestone's three-way advance in tyre design methodology including developments in carbon black particle structure and tyre bead in 1994 helped return Firestone tyres to open-wheel racing (CART) the following year in the US. A legend at the Indy 500, Firestone immediately asserted its dominance. In 1997, Bridgestone entered the Formula One competition. Cars equipped with Bridgestone's Potenza tyres captured four podium finishes in the company's rookie season. |
Firestone and Indy 500:
a long history.
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 År 1998 vann Mika Häkkinen och team Mercedes/MCLaren både förare- och konstruktörs VM i Formel 1. Det var Bridgestones andra säsong inom F1 och fler VM-titlar skulle följa... |
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Mika Hakkinen
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