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Lights, Camera, Action

08 april 2014

Bridgestone and Valentino Rossi unveil new film.

Bridgestone and motorcycle racing legend Valentino Rossi recently came together near the nine-times World Champion’s home, Tavullia, Italy to collaborate on a stunning promotional film celebrating their winning partnership.

The film showcases how both Bridgestone and Valentino ‘share’ a winning DNA, starting out from humble beginnings before going on to become leaders in the world of motorsport. Viewers are taken on a dramatic journey with both Bridgestone and Rossi, integrating historic and current footage that highlights their shared values and joint successes.

Valentino clearly enjoys himself in the feature, as he interacts with his younger self and demonstrates the playful character that has helped make him a worldwide icon. This footage is beautifully entwined with the journey of Bridgestone’s rise from a small company, to the world’s leading tyre and rubber manufacturer, including the honour of being the Official Tyre Supplier to MotoGP.

The ninety second feature combines motion footage, special effects, 3D animation and a moving soundtrack to launch viewers on an emotional journey. The short film can be seen in all its glory at www.bridgestoneclub46.eu. More behind the scenes images can be seen here.

Viewers are taken on a dramatic journey with both Bridgestone and Rossi, integrating historic and current footage that highlights their shared values and joint successes.